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Why We're Switching it Up and Shopping Smaller

The holidays here, and that means emails, ads, gift guides, etc. that primarily feature bigger box stores that we're all very familiar with...but there is so much more shopping & style potential out there! Keep reading to see why we're shifting to shopping smaller this holiday season (and going forward).


Why Shop Small?

Sure, big-box stores offer convenience and variety. But what they often lack is soul, individuality, and the chance to truly connect with the people behind the products. Shopping small flips the script, offering so many benefits:


  • New & unique pieces, labels, brands: Forget mass-produced monotony. Small shops are champions of the cool, curated, unique pieces. They often they incorporate local brands, brands you might have not heard of, smaller labels. It can be fun to just explore and find something new and new brands you enjoy. Most small stores have different edits and drops and are constantly finding the latest & greatest.

  • Options that meet your unique needs: You'll find when you explore smaller stores they may have different focuses or niches. For example a focus on on-trend, moms, maternity, plus size, boho, bride, millenial, etc. which can be ideal as you can expect vetted products in line with this focus unlike stores that try to carry something for everyone.

  • You're supporting a small business & more: You can learn about stores reading their stores or about section to find out why they exist, their values. It means something different when you shop these stores. You'll find they might align to your own values, story, or connect with them in some other way versus a big box brand. Futher, You're supporting a family, a community, an entrepreneur. Your purchases and honestly any support keeps these business to keep them around or we'd only have big box options. Supporting small shops strengthens your/ local communities!

  • Refresh your style: We all have our go-tos...but it can be fun and exciting to switch it up once and a while. Get inspired and freshen up your style and wardrobe with different brands, styles, styled looks when you branch out, or just explore different options to see what you like! Find new stores to shop that align to your personal style and preferences.

  • Personalized service: Small shop owners are passionate about their products and eager to share their expertise. Expect friendly faces, helpful advice, and genuine connections.

  • Sustainable choices: Many small shops prioritize ethical sourcing and eco-friendly practices, offering feel-good gifts that align with your values.


We rounded up a couple women's fashion stores in our post here and below. Some that you may not have heard of but worth checking out as just a sneak peak of what is to come as we focus on bringing you the best of smaller fashion stores.


Let us know if you need any help or personalized recommendations as you explore, shop and break free from the big-box bubble to discover some amazing smaller shops.


City and Stars is a female-founded, coastal lifestyle boutique out of Oklahoma City.

GiGi New York offers a fine collection of designer leather handbags, clutches, wallets, leather accessories, and more. Proudly manufactured in the USA.

Female founded out of OKC, shopmode fashion boutique brings you the latest trends in women's fashion + accessories + shoes + gifts. 


Los Angeles based clothing collection Bishop + Young is inspired by all things beautiful. They curate pieces for the woman that is empowered, culturally aware, and socially conscious. One who demands versatility in her wardrobe and lives her life on the go.


House of Olia is founded and designed by the Avila sisters: Olga, Rosalia and Gabriela. Trips to visit extended family in Guadalajara, Mx., left its mark on the sister’s imagination. Family time, no matter where they were, was always an immersive experience in mother nature’s elements. All of the jewelry is handmade by them at their Newport Beach headquarters. Every piece is intended to renew, awaken and fill the heart with purpose. Each crystal or pearl has a story, healing properties, raw edges and textures in its beauty - just like all of us. 

Greylin provides women with a line that remains timeless throughout seasons at an obtainable price.


Founded in 2010 by Grayson and Buddy DiFonzo, BuddyLove is a designer brand that offers bold prints, bright colors and trend driven designs.



EMILIA GEORGE is a motherhood boutique brimming with unique finds and everyday essentials to celebrate the moms in your life.


Carly Jean Los Angeles is a capsule clothing and lifestyle brand that exists to help women simplify their closets and feel beautiful in every season of life.

UntamedPetals focuses on unique, high-quality jewelry for brides and beyond. They have now branched out and also offer clothing as well.


Founded by a mother daughter duo based out of California, Lulus has affordable, on-trend, stylish clothing for women.

Altair is focused on loungewear for life with pairings for every occasion.

Longtime friends Cassandra Cannon and Anne Read Lattimore were on the hunt for something they simply couldn’t find: classic pajamas that were both stylish and comfortable. They teamed up to found LAKE, the Savannah, Georgia-based sleepwear phenomenon beloved by editors and coveted by customers for incomparable softness and a commitment to elevated sleep style.



Gorjana, the LA-based women's jewelry brand, has established a niche of easy, go-to, accessible, interchangeable jewelry pieces that go with everything!

Based out of Phoenix, AZ, Shop Priceless searches the corners of the world for affordable, unique, and gorgeous pieces of clothing - a priceless outfit for every occasion.

Want help shopping smaller stores? We have you covered! Shoot us a note here or messaging us in the Prept app for personalized advice or assistance.


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