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Our Story: About

As women, we want to look & feel beautiful for all of life’s moments, but navigating the world of fashion + beauty to “look good” is hard! From staying up to date with the ever-changing brands and trends, spending countless hours shopping, finding advice and recommendations for you and that you trust, and more...who has the time!?

Our founder Nicole experienced this challenge firsthand through phases of her life from bride, to businesswoman, to mom. She thought that there had to be a way to save women time/stress and help them feel beautiful, confident, and Prept for every occasion. While on maternity leave and finally had a break from the corporate hustle, Prept, a solution to this problem for women, was born.


Prept provides the modern woman on-the-go with personalized style + beauty assistance at her fingertips so she can save time and stress and feel beautiful, confident, & “Prept'' for any and all occasions. Our virtual style + beauty services are affordable and accessible through our app. Each entails 1:1 connection with vetted style/beauty pros for personalized advice and shopping suggestions to help you show up in style to events, refresh your wardrobe, master your makeup, or just feel more confident in your clothes! We love to help women of all walks of life, ages, body types, and budgets look & feel their absolute best.

We got our start out of Charlotte, NC in '20, then scaled to major cities like Atlanta, Los Angeles, New York, Indianapolis, & more building a loyal community of 5k women and 50+ style/beauty professionals. We're now headquartered out of Raleigh, NC and serve women across the US of all lifestyles, shapes, sizes, budgets, ages, and more through our app and virtual experience! 

What sets us apart:

  • We're accessible & affordable - because personalized assistance at your fingertips and great style/beauty shouldn't be expensive, reserved for the rich and famous, or limited to a box subscription

  • We help you #stayPrept, saving time & stress - our aim is to build a relationship with you from the start and be your go-to assistance to look & feel your best over-time. We'll help you stay ahead of all of your style/beauty needs and avoid that frantic "OH SH*T" feeling when you have something coming up (or just somewhere to go)...but nothing to wear!

  • We want to empower you & help you shop smarter - we'll share the best colors/shade per your complexion, educate you on essentials to maximize your wardrobe, always seek to find you the best deals, share pieces to rent / thrift / buy (because you have options), & more

  • We use a combination of tech + real Pros to deliver a truly personalized experience - We get to know you and your individual needs and preferences (body type, budget, complexion, etc.) to match you with real professionals 1:1 and provide valuable, just for you, advice and shopping suggestions to get you what you want/need

  • We care about building community by women, for women - We're a female-founded startup, building a first of its kind experience for you. We're always looking for ways to engage with women, hear about their pain points, learn about their Prept experience, figure out how to deliver what is valuable to you, etc. We use our app, blog, social channels, classes, & other resources to educate and inspire you. Don't see a service you're looking for? Have a custom need? Feedback? Let us know! Further, we are always growing and looking for great talent. If you are  style/beauty/digital obsessed like us get in touch, we'd love to hear from you

  • We're virtual, but have a fun in-person pop up experience Prept Party - We pop up in cities across the US to bring our style + beauty services and team to you in person to help you feel beautiful, connect women, and have a fun girls day/night out

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