As women, we want to look & feel beautiful for all of life’s moments, but navigating the world of fashion + beauty to “look good” is challenging and time-consuming. From staying up to date with the ever-changing brands and trends, spending countless hours shopping, finding advice and recommendations for you and that you trust, and more. The process to "DIY" when it comes to fashion and beauty is HARD!

Our founder Nicole experienced this challenge firsthand through phases of her life from bride, to businesswoman, to mom, and thought that there had to be a better way to feel beautiful, confident, and Prept for every occasion. So one day while on maternity leave, Prept (her 2nd baby) was born.


Prept provides the modern woman on-the-go with personalized style + beauty assistance at her fingertips so she can save time and stress and feel beautiful, confident, & “Prept'' for any and all occasions. Our virtual style + beauty services are affordable and accessible through our app. Each entails 1:1 connection with vetted style/beauty pros for personalized advice and shopping suggestions. 

We got our start out of Charlotte, NC in March of 2020 and is presently headquartered out of Raleigh, NC as we expand and grow. We currently have a community of over 5k women and serve women of all walks of life, ages, body types, and budgets, across the US via our virtual services and in person pop up Prept Party. Our 50+ team currently exists across 12 different states!

What Prept is all about: 

  • Accessible and affordable - access to truly personalized assistance shouldn't be reserved for the rich and famous, every woman should have a resource, and looking good/having great style doesn't need to be expensive.

  • Community and connection - we aim to connect you with pros that can be your go-to for events, life changes, everyday needs, and everything in between. Many of our clients and professionals build lasting relationships...and even become friends - we love to see it!

  • Really getting to know women - our goal is to get to know you and your individual needs and preferences right from the start to ensure we can meet them all along the way.

  • Built by women, for women - we are female-founded and listen to you to our community of women to ensure our services meet your needs. Don't see a service you're looking for? Have a custom need? Let us know!

  • Sustainability - you might see us recommend a classic staple vs. trendy piece, suggest renting vs. purchasing items (or a combo), share a new eco-friendly brand you've never heard of, or help you donate/resell your items. It's a win-win as this benefits your wallet as well as the environment

  • Startup mindset - we are building a first of it's kind experience for YOU and we are always all ears for your feedback to build something great! Further, we are always growing and looking for great talent. If you are  style/beauty/digital obsessed like us get in touch. We'd love to hear from you.

  • Experience - while we primarily provide in person services, we also have a cool pop-up Prept Party where we pop up in cities across the US to bring our style + beauty services and team to you in person for the ultimate girls night out!