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Brand Spotlight: Good American

Got curves? We do. The self-proclaimed “Denim Experts” at Good American designed their jeans to hug curves the way they should. The days of squat jumping your way into an ill-fitting pair of jeans are over.

Good American gives off a casually effortless, urban vibe with styles reminiscent of the ethically sourced modern clothier, Everlane. At first, I thought maybe they were simply created on the same website builder. But after a little digging, I discovered that Angel Investor Nick Brown of Imaginary Ventures currently sits on the board of both Good American and Everlane. Not surprisingly, the investment company is also active on the board of Kim’s shapewear line, Skims, and inclusive fashion brand, Universal Standard. So, if you’re a fan of any of those clothing lines, you can be sure what Khloé Kardashian and Emma Grede have created with Good American will be up to the same standard.

The brand started with denim but has since released new product lines like swim, shapewear, shoes, and more. They pride themselves on effortless essentials, inclusivity, and body positivity, and we. are. here. for. it. They even have a "Good Squad" where you can see their products across a diverse array of womxn!

Check out 5 pieces to check out by Good American and how to style them. August is National Black Business Month so we will continue to elevate black owned and founded brands. Read more up more on Emma Grede's story and start here.

I am living for this denim jumpsuit. It comes in 6 neutral colors, including a light wash blue denim shade. Not only does this jumpsuit make for a super easy all-in-one outfit option, but it can also be accessorized in so many ways and dressed up or down.

A few ways to style this piece:

  • Tie a cute silk scarf or leather belt around the waist

  • Create a monochrome look with heeled booties in the same color

  • Pair with a high pony or sleek bun and statement earrings

  • Make it pop with neon accessories, shoes, and a small handbag

A Canadian Tuxedo never looked so good.

An asymmetrical hem + patchwork wash design = a match made in denim heaven. The Good Boy Jeans redesign tops the list for one of our all-time favorite Good American items. Pair these with a simple white tee and let the denim speak for itself. The best part is that you can get $50 off your first pair of Good American jeans when you sign up for their mailing list. That’s one of the best new customer discounts I’ve seen in a while!

A few ways to style this piece:

  • Wear a slouchy cropped sweater and white sneakers for a cute and casual look

  • Pair with a bandeau or tube top in a bright color

  • Create a 90s vibe with a silk headscarf and a simple white or graphic tee

Other noteworthy Denim:

I had to include Good American’s stunning new High Shine Compression line that recently dropped. The Good American High Shine Compression bodysuit in Sorority Pink is honestly giving me FOMO. It might be because I am a sucker for a high neck, but I think it’s mainly because this is definitely something Regina George would have worn.

I don’t even have to feel the material to know I’ll love it. This bodysuit is made from high compression, seamless fabric meant to define your curves and sculpt you in all the right places. Sign me up.

A few ways to style this piece:

  • Pair with straight-leg light wash denim and a cute ballcap

  • Wear it with denim shorts and platforms

  • Pair with straight-leg jeans, a sleek low bun, and mules or pumps

Find the long sleeve option here

It goes without saying that these Good American pieces can stand alone. But if you want to take your denim game to the next level, try completing your fit with a pair of shoes from their Cinder-F*cking-Rella line. These sellout styles seriously look like glass slippers and come in sizes ranging from 4 to 14. Each style is created with a cloud sole for all-day comfort, so these can take you from morning till the clock strikes midnight!

A few ways to style these:

  • Pair these mules with straight-leg jeans and a blazer

  • Wear your cinderella pumps with professional attire from work to happy hour

  • Make a statement by pairing these with a monochromatic black or white look

I’d be remiss if I didn’t include a piece from the Good American swimwear line. Good American goes viral with its creative and colorful swim launch every summer. They’ve even capitalized on their expertise in denim by introducing a line of exclusively Denim Swim styles.

I guarantee this bright neon monokini will become your new go-to for late afternoon summer hangs by the pool. I also recommend styling it as a bodysuit under a pair of figure-hugging jeans or shorts. The Always Fit line is made with fabric that’s meant to stretch up or down a size while keeping its shape. The Always Fits Monokini One Piece comes in eight fun colors (I want one of each!)

A few ways to style this piece:


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