✨ Why Personalized Shopping Experiences Are More Crucial Than Ever

At Prept, our mission is to empower boutique women’s fashion stores to deliver meaningful, personalized style experiences—and recent research shows it’s more essential than ever.

🎯 What Customers Expect

• 70% of consumers prefer brands that offer fewer but more personalized touchpoints—exactly the kind of attention Prept-streamlined styling delivers!

• 81% of shoppers want brands to know them personally, yet only 43% feel their experiences are truly tailored .

• That “perception gap” means shoppers aren’t just seeking personalization—they’re calling one when they don’t get it.

  
  

💡 The Power of Real Connections

• Brands who excel at personalization are 48% more likely to surpass revenue goals and 71% more likely to boost customer loyalty.

• Best-in-class personalization efforts are seeing budget increases of 50% since 2022, with another 29% growth forecasted .

• And the payoff is real: shoppers who experience personalized service spend 3x more often, with 10–15% higher average order values.

🛍️ From Clienteling to Elevated Service

“Clienteling”—when boutique staff build meaningful, one-on-one relationships—is the heart of digital transformation in retail. It’s not just interaction—it’s intentional curation that drives trust and lifetime value.

According to Forbes:

“Associates use preference histories to recommend products customers actually need… building trust and increasing lifetime value.”

🏆 How Prept Elevates Boutiques Through Personalization

Drawing on industry best practices and real-time consumer trends, here’s how Prept empowers stores to lead with personalization:

Prept Feature	How It Helps
Customer Profiles & Clienteling	Forget the actual "little black book", track your book of clients in an easy to use, digital quiz captures key customer needs and preferences to tailor and personalizeengagement.
1:1 Chat	Stores engage customers directly via mobile chat—no app to build, no friction. Push notifications keep the connection alive.
Curated Looks	Create and share fully styled outfits or individual pieces—aligned to each customer’s preferences—driving higher AOV and loyalty.
Analytics	Tag VIPs, track engagement, and monitor revenue—all within the Prept app and connected to Shopify .

🚀 Bring It All Together with Prept

Here’s how to turn strategy into success with Prept:

1. Invite customers to complete a quick style quiz—build a strong profile from the start.

2. Proactively share looks or items via chat, using your quiz insights.

3. Engage personally—reference their style preferences and ask about upcoming events.

4. Track top customers with VIP tagging and maintain consistent outreach (monthly or per season).

5. Measure your impact through app installs, chat vol ume, AOV, and repeat purchases.

📌 Stand Out with Prept: Where Personal Meets Powerful

With Prept, you’re not just sending messages—you’re building relationships. You’re not just sharing products—you’re curating experiences. You’re not just hoping for sales—you’re cultivating loyalty.

That’s the future of shopping—smart, seamless, and deeply personal. Let’s make your boutique the go-to destination for curated style and connection.

👉 Ready to stand out? Visit Prept.club to get started—or chat with us at hello@prept.club for a custom walkthrough.